Saturday, July 21, 2012

Eat Bulaga Franchise sa Indonesia Bonga ang ratings

The debut of “Eat Bulaga” in Indonesia last Monday, July 16, did well, ratings-wise.

This was the good news Malou Choa-Fagar, senior vice president and chief operating officer of Television and Production
Exponents Inc. (Tape Inc.), producer of the noontime show relayed to Yahoo! Philippines OMG! in a phone interview a day
after she arrived from Indonesia.

“The Indonesian version airs for one-and-a-half-hours at 4 pm because they have to consider the viewers’ prayer time,”
Malou added.

“Eat Bulaga”, the Indonesian version also retains all the segments Filipinos see everyday at noontime, like “Pinoy Henyo”,

“One For All, All For One,” “Bolagaan” and “Karaoke Stud.”

And since Indonesians are not familiar with what “Eat Bulaga” means,  Malou revealed that the pilot episode carried an

explanation about the show’s program.

Unplanned

The Indonesian franchise was something Tape Inc. executives didn’t plan at all.

“It was they (Indonesia’s Surya Citra Televisi or SCTV)) who approached us,” recalls Malou.  The program director Harsiwi
Achmad has been watching “Bulaga” on YouTube even before she was not yet with SCTV. She studied the show closely and
felt it will work in Indonesia. So when she moved to SCTV, she contacted a Filipino, Gerry de Guzman, who became the
mediator between Indonesia and the Filipino 'Bulaga' executives.”

Malou recounts that the SCTV executives went to the Philippines to watch the show to see how it runs.

As of now, Malou explains, “Bulaga” Indonesia is on a trial period and SCTV will assess its performance after one season for 13 weeks.

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